Traditionnally held on the second week-end of May, this moussem is one of the most important in Morocco. It's better to arrive a few days before the fastival, and wander through the roses gardens, during the crop, a treat for the eyes as for the noose.
Then you have to stay over the week-end, and enjoy the traditionnal shows, ahwach, sabre dances, gnawas, and the pageant of the Roses, as well as of the over-busy souk that spread over the whole streets of the village.